BAYCREST HOSPITAL
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GEOFF MCFETRIDGE
CITY
Toronto, ON
LOCATION IN HOSPITAL
Central Atrium
INSTALL DATE
TBD
ABOUT THE INSTALLATION
For this upcoming collaboration between RxART Canada and Baycrest Hospital in Toronto, artist Geoff McFetridge will create a wall mural in the central atrium of the Apotex Centre, a key building within the Baycrest campus. Known for his thoughtful use of simplified forms and his ability to communicate complex ideas through imagery, McFetridge will bring an uplifting and dynamic work to the space. His large-scale mural will reflect themes of community and connection in order to create a welcoming and inspiring environment for patients, visitors, and staff.
ABOUT THE HOSPITAL
Baycrest Hospital is a global leader in aging and brain health, providing a full continuum of care for older adults—including independent and assisted living, long-term care, and specialized hospital services—all within one Toronto campus. As an academic health sciences centre fully affiliated with the University of Toronto, Baycrest integrates clinical excellence with world-class research, innovation, and education.
Home to the Rotman Research Institute and the Centre for Aging + Brain Health Innovation, Baycrest is at the forefront of dementia research and care. Founded in 1918, the organization continues its legacy of advancing the well-being of older adults locally and globally, with a mission to help every older adult Fear No Age.
ABOUT THE ARTIST
Geoff McFetridge (b. 1971, Calgary, AB) is a Los Angeles-based artist known for his bold, graphic style and use of simplified figures. McFetridge has created paintings, drawings and sculpture, poetry and animation, graphics and ceramics, title sequences and artistic direction for films like The Virgin Suicides, Adaptation, Where the Wild Things Are, and Her.
McFetridge received his BFA from the Alberta College of Art and Design and his MFA from the California Institute of the Arts. His work has been included in museum exhibitions at the Vancouver Art Gallery, Vancouver, BC; the Santa Monica Museum of Art, Santa Monica, CA; the Walker Art Center, Minneapolis, MN; the Yale University Art Museum, New Haven, CT; and The Geffen Contemporary, Los Angeles, CA. McFetridge currently lives and works in Los Angeles.
